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chuangxin ceramic marketing model Ceramic enterprises can try the water group purchase model

2022-12-15 Return

In recent years, with the development of the ceramic industry, the marketing methods of ceramics have also changed with each passing day. When we walked into some ceramic dealer stores, it was not difficult for us to find such a phenomenon. Many shopping guides were very enthusiastic, but there were some misunderstandings in their sales model, which led to the order could not be concluded. This is all because the sales guide did not apply the sales method reasonably, resulting in the loss of 30%~50% of sales orders
The following are six marketing misunderstandings. Shopping guides need to be careful. Avoiding these misunderstandings may improve performance and product image
Mistake 1: Manipulating customer guides from their own perspective must change their ideas. When recommending products, they must be customer-centric. Do not manipulate customers from their own perspective and force customers to accept their ideas during the sales process
Mistake 2: The shopping guide always wants to make large orders for small orders. Therefore, when the amount of goods purchased by customers is small, the enthusiasm of the shopping guide will be greatly reduced. Moreover, they are not good at using purchasing skills to recommend products to customers
Mistake 3: Don't grasp the interests of customers. When introducing products, the guide is too urgent and lacks pertinence. In fact, most of the statements are invalid without fully understanding the points of interest
Mistake 4: explaining that the product is not attractive when the guide introduces the product cannot effectively attract customers' attention, and explaining that the product uses platitudes
Mistake 5: Winning customers does not mean that the ultimate purpose of sales is to win, not to win customers. Experienced shopping guides all know how to tolerate small things< Br/>Mistake 6: Just looking for new customers and ignoring the return visit Many shopping guides believe that the key to sales is to have good products, communication and emotion are not important. They spend a lot of time to develop new customers, but forget to spend a little time maintaining old customers
In the marketing work of ceramic dealers, every guide should have the idea that customers can refuse my products and my promotion, but they will never refuse my care. Only by implementing this sentence to the end, can we avoid the above six marketing misunderstandings and improve our performance. I believe that the above can help the shopping guides.